It has always been important to me to do the best I can at my work. This desire has led me to invest tens of thousands of dollars in my own growth work as well as extensive, cutting-edge therapeutic trainings. And because of these investments, when I started my private practice, I was a solid, well-trained therapist and generally got great results with clients, which is important and wonderful. But will this alone make your private practice highly profitable? Nope. Not significantly. Why not?
Most therapists invest many resources in becoming excellent practitioners but don’t invest in becoming successful business owners.
It wasn’t until I invested in success coaching that things really started to turn around for me. Through coaching, I started seeing my inner blocks to success, my inner money and confidence blocks, and my inner worth and deserving issues in ways I had never seen them in over two decades of intensive inner work. And when I started to transform these inner blocks, my practice started changing almost magically. Once I did the inner work, the outer changes (e.g. raising prices, networking, marketing, etc.) happened with much more ease. And I see these same results again and again with clients.
Inner changes, coupled with strategy, support, and accountability can absolutely transform your business and your income.
Getting support from people whose job is to help you to succeed is often the missing step for therapists. But, unfortunately, most therapists will never invest in coaching. They don’t see the value. They don’t think they need it.
And I get that. Investing in coaching was scary for me, but not investing in success coaching sooner was the biggest mistake I made in my practice. It absolutely changed my practice and life in miraculous ways. If I had not invested in success coaching, I would still be unsatisfied with a struggling practice or maybe even working full time in a salaried job. But worse, painful confidence issues around “putting myself out there,” not being “good enough,” and “being seen” would still be keeping me playing small in work and life. And I don’t want that for you. I know so much more is possible.
If you’d like to have a conversation about how to improve your practice in seemingly miraculous ways, click here to schedule a Practice Accelerator Session. In this 45-minute session, we’ll identify the three biggest obstacles getting in your way and the number one thing to do now to move forward.
To your success!
Christina
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